Columbia Omni-MAX

For my collaboration with Columbia Sportswear, I harnessed my storytelling and content creation expertise to market their Omni-MAX shoes to my engaged audience. Columbia tapped me to produce a series of two dynamic reels/TikToks and two curated photo carousel posts that showcased the shoes in action. Capturing the essence of adventure and versatility, I highlighted the shoes’ performance across various terrains and weather conditions. The reels featured immersive moments of exploration, emphasizing comfort and durability, while the photo carousels brought out detailed, lifestyle-focused shots that resonated with my followers. This project successfully connected Columbia’s innovative footwear to outdoor enthusiasts seeking reliability and style.